In dealing with a few projects recently, it has emboldened my initial belief of business. Client's Don't Care. This isn't particularly a negative. Sometimes they do care, and that can be a bad thing. Here is my thinking.
In running a consulting business, agency or web shop you cannot rely or have just one singular client that pays all the bills. If you have one great, but let's get real now. You lose that client, you board up the windows and turn off the lights, right? The trick then is to balance a few or several clients to make sure you cover your monthly or annual nut, so to speak. In this balance is where it can get hectic or difficult to deal with as most have learned in this business is that everyone moves at once. It is rarely a project that ends and one begins and so on. Usually it is three projects this week, two next and four after that. Then they overlap as the weeks progress into months and you can now see the quandary most agencies face.
You can apologize to a client only for so long before things change. Either you get the project done or they find other people to do so. This is my "Client's Don't Care" factor. The measure that I weigh my agency with as if I were the client.
Client's don't care if you are sick for a week.
Client's don't care if your car broke down.
Client's don't care that your great grandmother that you haven't seen since you were four years old and just showed up for the week and you'll never see her again.
The most important one to never, ever forget is: Client's Don't Care that you have three other projects going on and are trying to make a deadline.
Client's want THEIR project done. This is what they pay you for. This is why you're in business. Happy clients mean a good thriving business.
Client's really do care, and most times are very, very forgiving. But why test them. Just Get Stuff Done (GSD).
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