Diluting a Brand

In keeping with the political train of thought. I have been somewhat watching the efforts behind the Clinton campaign. Now I want to make it clear that I am not looking at it from a partisan, political view, but just as a marketing/branding vantage point.

Diluting a Brand is a negative that can kill companies (or campaigns). The Clinton campaign has been on a runaway train wreck from a marketing stand point. I say this in only the views of the actions taken by the campaign, not just the spin. I find it poor taste that they would place Hillary in a pub doing shots and drinking beer with a media circus in tote. It is just yet another (most recent) example of an insincere attempt to connect with average American, blue collar people. The humorous part is that in looking back at the moment, it was just a positioning tactic to back up the "Elitist" comments she shot at Obama. I think it would have been far more believable and much more news worthy if she would have done it without the media knowledge. just show up. Buy some rounds, toast and make an exit. The word of mouth would have spread viral and media would have interviewed all those patrons, owners and bartenders. Their testimony to the event would have given the much, much need testimonial and credibility she needs.

Sincerity is key to any marketing efforts in this age. Traditional campaigns do not work anymore. Media is too prevalent to hide or slide things by. From Fox News, MSNBC, CNN to YouTube, you will be outed if your are not sincere. Be open, completely honest and transparent and the consumers will trust you. Trust is the new sales pitch. Without it, you won't succeed.