All About The Story
Great little post from Seth Godin on Which comes first (why stories matter).
Enjoy!
Recent Read(s)
Seth Godin: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (*****)
Noah Kerner: Chasing Cool: Standing Out in Today's Cluttered Marketplace (***)
Jesse Ventura: Don't Start the Revolution Without Me! (*****)
Richard Laermer: Full Frontal PR: Building Buzz About Your Business, Your Product, or You (****)
Ben Forta: Macromedia ColdFusion MX 7 Web Application Construction Kit (*****)
Chip Heath: Made to Stick: Why Some Ideas Survive and Others Die (***)
Seth Godin: Meatball Sundae: Is Your Marketing out of Sync? (*****)
Geoff Livingston: Now Is Gone: A Primer on New Media for Executives and Entrepreneurs (***)
Richard Laermer: Punk Marketing: Get Off Your Ass and Join the Revolution (****)
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable (*****)
The Group of 33: The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable (*****)
Seth Godin: The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (*****)
Rhonda Byrne: The Secret (****)
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William C. Taylor: Mavericks at Work: Why the Most Original Minds in Business Win
Seth Godin: Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Chris Anderson: The Long Tail: Why the Future of Business is Selling Less of More
Frank Luntz: WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
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